Friday, February 19, 2010

What rings a bell with Indian Youth

There is a story I want to tell today, a friend of mine met someone at a high profile bar a few days back...loved the teeshirt he was wearing. Typically I would hazard saying that this friend is quite clear on what kind of clothing he wants, and at the same time he is someone who is not lokking for basic run of the mill stuff. Now coming back to the story about this friend at the bar, my friend loved the tee so much that he walked up this "young dude" and complemented him on the tee...and asked him where did he get it from...

The young dude replied - "xxxxxxxx"(i am masking the brand name for sensitivity issues as the brand in question is a popular jeans brand in India).

My friend then noticed that the T-Shirt carried a graphic that carried name of another brand that was "yyyyyyyy"(i am masking the brand name again for sensitivity issues as the brand in question is an upcoming popular jeans brand in India is not as expensive or old as the other one that the guy mentioned, but I have used this brand myself and i know it is quite good actually better than most available here in India).

Now comes the most interesting part my friend out of curiosity pointed that out and then the guy, then came another sheepish reply "hey you're talking about the one on top that is "yyyyyyyy" the one inside is "xxxxxxxx"....

this incident made me think what happens to youth in our country...we are smart, we do well in school..go to very good colleges (IITs IIMs and many more)...what do we do next. we look for a job in a MNC across sectors... we want to wear brands that come from the west...we like to shop (or atleast want to have a feeling of) in malls that look like the ones in US or singapore...we prefer a ford over maruti...we prefer west above ourself. I am not saying for a fraction of a second that we should ignore anything but ask an IIM grad whether he would choose a job at SBI over a job in Citibank...and you will get the answer or atleast the feeling that i am trying to depict here with this story. It is immaterial which were the two brands in question with that young dude at some bar, what is important is that if the same guy will compare things in a more objective manner and be more confident of themselves...this is the country that boasts of a fairly high IQ scores...you get through in IIT entrance and you know that you will do fabulously well in Mathematics Olympiad.....and the list goes on and on...

 ....and I have just one thing for that young friend...do whatever you feel like but don't be too stupid.

What do you think about my story here...do let me know...

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